In the very beginning of my career I worked in public relations. For The Nature Conservancy, an environmental nonprofit, and Rossman Martin & Associates, a full-service public relations firm, I wrote letters to the editors of local Detroit newspapers, press releases, and articles for monthly newsletters. I also managed outreach to State legislators and special interest groups to lobby on behalf of our clients and causes. The subject matter was broad - from the dangers of invasive species and educating the public on how to be better conservationists to the importance of maintaining helmet laws for motorcyclists and tracking the relationship between the (then fairly new) casinos and the State’s economy.
At Magnum PR in NYC I spent my days pitching an eclectic roster of US and UK musicians to journalists at Rolling Stone, NME, Pitchfork, Billboard, Spin (and many more) and spent my nights attending music performances all over NYC.
With Hungry Man Productions, a commercial production company that was looking to launch a new online video platform showcasing original content from its roster of premier Directors, my mission was to assist with series development, recruit film talent, and generate press.
During my transition from PR to production I continued writing as a contributor to various online publications including Cool Hunting, a source that uncovers what’s new and interesting at the intersection of design, culture, and technology.
